A while back I touched on the subject of design resources, and now I’d like to expand on that a bit. There are an incredible number of tools and resources available to a designer these days. Everyone and their brother seems to have something to offer. Which tools do you use? That’s a difficult question, much more so than it might appear.
The trick is to know what you need. Not which software package or online resource, but what final product you’re trying to produce. Maybe you know what this final product should be, and how to produce it. Congratulations then, you’re well on your way. If you don’t however, it can be a daunting task. I’d suggest working backward. Start with the final product. Define that as much as you can. Set up a series of specifications that this product has to meet. If your product is produced with the services of some outside agency, get their specifications as soon as possible. That’s you starting point. If you don’t use anyone else, you’ll need to create these specifications yourself. Think about the project, and start narrowing your focus.
- Do you need to work in CMYK, RGB, or some other color mode?
- Do you need the ability to print separations?
- Do you need extremely sharp detail?
- Single or multiple page documents?
- Small documents, or hundreds of pages?
- One photo in a document, or hundreds?, thousands?
- Update old project files often, rarely, or never?
- Is each project unique, or do they share similar or identical themes or graphics?
- Are you going to work alone, with a few others, or with a large group?
- Is your entire project in-house, or are you outsourcing some parts of it?
- Vector or raster graphics?
Once you have a final product or products defined, you can start to narrow down you prospective list. Does the project you intend to work on require vector graphics, or are raster graphics the better solution? Sometimes the answer is both, and that has to be taken into account too. Some design software uses one, and some the other, but it often requires a design suite to use both with any fluency.
Efficiency is a factor that is often overlooked in this quest for the right design package. One product might be able to do a given task, but another can do the same task in a fraction of the time. Again, the answer is to look at the final product you want to produce. If you’re going to do a lot with raster graphics, getting design software that is strong in that area is important. If you’re going to do very little with raster graphics, then a token bit of software that gives you minimal raster ability may be all you need.
The correct tool for the job is one you can easily use. Don’t get a tool just because you want it, but don’t skimp on the ones you need either. One rule I live by I call “The first rule of carpentry”. It goes If at first you don’t succeed, get a bigger hammer“. While a bigger hammer isn’t always the right solution, having the right tool is. Maybe your software “hammer” needs to be big, maybe small, but either way, take the time to make sure it’s the right hammer for the job.
More I’ve written on this subject: